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Meet with the New eharmony Logo Design

Meet with the New eharmony Logo Design

History is just a thing that is funny. Seventeen years ago today we turned up to the internet dating party. And then we had been among the first to exhibit up (but we were fashionably very early). That’s as soon as we first began making relationships that are lifelong. And also the sleep had been history, as the saying goes. But let’s speak about that history because whom does not love an excellent love tale?

For the past 17 years we’ve been invested in evolving our service—using new information and research to help keep our matching algorithms regarding the cutting edge. Although we worked difficult to blaze a path into the internet dating globe, our logo design and brand name appeared to continually be playing catchup.

In 2000 we initially developed a logo—but that is lowercase had been the belated 90s and then we remained finding out exactly just just what e-mail designed therefore we had been a bit awkward in chiseling away our visual identity.

5 years later, we highlighted the ‘e’ and the’ that is‘h distinctive colors and capitalized the ‘H’. (Bold move for the time)

After which this year, we eliminated the relative line that separated the ‘e’ additionally the ‘H’. absolutely absolutely Nothing ended up being getting back in our means. Not really a line.

In 2014 we revealed our real colors by making our logo design color uniform—just one color that we called “eHarmony blue”. It had been a hue that may make just about anybody yawn, however in a way that is good. It had been pleasant.

Let’s keep in mind about our icon logo—an “eH” that phonetically struggled to outshine it is more counterpart that is negative “meh”.

It absolutely was in 2016 whenever we come up with a brilliant group of creatives to simply help consider a far more way that is thoughtful provide ourselves to your world. We began with brand characteristics. This is an activity, for certain, but really worth it! This venn diagram is kind of like our foundation.

As shown within the diagram, we have been company understood for the technology behind love, as soon as overlapped, we’re able to produce connections.

We dug deeper into this, and discovered those two characteristics as traits that guide our overall tone and design.

Next, we started our research. Various design studies assisted us set guidelines when making not just the logo design, however it aided determine our brand new brand name colors, fonts, and feel.

They do say history has a tendency to duplicate it self. That said, our brand name logo design and identification is certainly going returning to the fundamentals.

And, after months and months of anxious expectation, we finally are exposing it to your globe today, conveniently on our 17 th anniversary. Or perhaps is it birthday celebration? In either case, we’re excited!

*Side note, wef only I possibly could explain to you just how logos that are many designed, then again you may judge us to be extremely passionate, nerdy, enjoyable, and simply simple excited to redesign our logo design and provide it into the globe!

The thing I love many about it logo design is the fact that it is therefore versatile. And then we actually wish that this brand brand new colorful brand new symbol of ours resonates with everybody else.

Finally, that will help you comprehend the idea behind our design, the following is our formal logo design intro:

Today, eharmony reveals a redesign of the logo and it’s making an incident for lowercase. Just how we find love changed significantly within the last few twenty years as well as the new artistic identity reflects that evolution, being a forward-thinking, human-centered relationship business.

Remaining real to its core, the name brand is written in a font this is certainly hot. a powerful heart shines above it, illustrating the insights, expertise, and experience we bring to making suitable relationships. Together, they combine to express the worth we help create—love and science function better together.

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